GOLDEN BEETLE CREATIVE

Web Design, Marketing Strategy, Cohesive Campaigns, Public Relations - SciPhy Systems needed a contemporary and professional website that increased its conversion rate and allowed for continued re-engagement of customers. It also needed a revamped social media and content presence that increased conversions on the website. These opportunities were addressed with the full design and development of a marketing-optimized wordpress website with regular content development, landing page design, and marketing funnel development. Multiple national and international campaigns garnering thousands of social fans and emails, as well as revenue from B2B lead gen resulted in serious growth for the company.

Large Conference Marketing, Partner Social Media Campaigns, Media Team Management, Niche Trending - Social Capital Markets needed to amplify its laudable work during their big show, being one of the largest international socially conscious business conferences. Their targets? Trend day-of in their industry across the country, as well as a massive increase in audience engagement during the conference. Working with JB Media and under our co-founder's strategy, a plan to bring together all their stakeholders, align those companies' marketing platforms, and set up easy distribution, was married with an intensive and varied on-the ground social media coverage program. The result was a massive push that put SOCAP in the minds of those that mattered during the conference, reached trending on Twitter in San Francisco, and helping continue to establish them as a critical leader in their space.

Social Media Strategy, Project Management, Advertising Strategy, Cohesive Campaigns - JB Media brought on our co-founder as the director of their social media strategy and advertising efforts, where he participated in dozens of national and international  campaigns ranging from core strategy to scaled ad-budget implementations. There he led internal teams to completely revamp, revitalize, grow, and capitalize upon clients' social media and digital marketing, producing campaigns for multiple sectors and scales.

Advertising Strategy, Market Research, Nationwide Social Media Strategy - Kriser's Natural Pets needed a market territory expansion and viability plan that was data driven, relied on cost-effect advertising, and that complemented its unique spoke-and-wheel social media platform setup (with all stores having their own channels). Working with JB Media and under our co-founder's strategy, a research project was conducted using their internal data and hard analytics from targeting platforms, determining the best locations for expansion and the most effective approaches to target their market there. Then, a nationwide yet localized social media advertising and Google Ads retargeting campaign was strategized and templated. Internal operatives were trained in implementation.

Influencer Strategy, Email Marketing, Social Media Management - GoWorx was a budding brand with a strong influencer program and a great selection of products, but it needed to level up with a new approach to marketing campaigns that  expanded impressions and converted email subscribers. Then it needed ways to turn those new subscribers and traffic to sales. Utilizing a nationawide brand ambassador campaign combined with timed collaborative giveaways, the social media presence, web traffic, and email list of the business were expanded. Then customers were converted through a focused email campaign. 

Cohesive Campaigns, Advertising Strategy - First Earth Apparel's brand was flying off the digital shelves, but they needed to understand how to turn that action into traction. With a social media advertising campaign strategy, website recommendations, and email drive for the holiday season, First Earth hit way over their sales targets. They also built an email list that has become an important part of their ongoing marketing.